People or Processes: which truly holds more value?

Autor: Alon Sochaczewski
Tempo de leitura:
Compartilhe:


I started 2025 with a reflection that may seem controversial. Obviously, people are fundamentally important—there’s no debate about that. But let’s think together: what is the real impact of having a brilliant team without well-defined processes?

The absence of clear processes creates an interesting scenario: multiple paths being forged simultaneously within the same organization. Some are well-structured, others not so much. The result? A confusing journey where everyone follows their own way.

Thinking about modern soccer (yes, the analogy works!): teams have abandoned the old strategy of the goalkeeper simply kicking the ball forward. Today, there is a whole tactical process for playing out from the back. Why? Because they discovered that ball possession leads to victory.

In the corporate world, we see the same principle. Well-defined processes do not exist to create bureaucracy, but to enhance people’s work. It’s like an orchestra: talented musicians need a common sheet of music to create something extraordinary.

Now, about technology and processes: how often do we see companies investing in expensive systems (such as ERPs) without first understanding their own workflows? It’s like building a house starting with the roof. Technology should serve the process, not the other way around.

Here’s an interesting observation: I’ve seen companies with average teams achieve outstanding results thanks to well-structured processes. Yes, credit goes to the leadership that implemented them, but it also proves that solid processes can elevate any team’s performance.

If you asked me today: an exceptional team or well-defined processes? The answer might surprise you: processes. Because with them, you can develop people and teams. The opposite, however… well, even the most talented team can get lost without clear direction.

A crucial note: I am not downplaying the importance of people. Quite the opposite! I am arguing that well-structured processes enhance human talent, allowing people to shine even more.

And you—think about how is the relationship between people and processes in your company?

Stay ahead of the market with strategic insights on finance, business, technology, and M&A. Read more on the Pipeline Capital blog: https://pipeline.capital/blog/

Compartilhe:
Avatar photo

Alon Sochaczewski

Alon Sochaczewski is a seasoned professional with over 20 years of experience in Marketing, Advertising, E-commerce, and Technology. He began his career as a trader at the São Paulo Stock Exchange and in investment banks. In 1996, he founded his first digital company, which was acquired in 1999 by the French multinational Havas, where he led Euro RSCG 4D Brazil and LATAM for 8 years. In 2013, he founded Pipeline Capital, an M&A firm specializing in Digital Communications and Technology.

saiba mais »

Últimas Postagens

M&A fundraising strategy: Thesis, segmentation, and execution — the 3 acts of a well-orchestrated sale

Selling a company is, at its core, an exercise in strategic design.And contrary to common belief, fundraising doesn’t start when the entrepreneur says “I

Cross-Border M&A: Between currency risk and regulatory arbitrage, the deal happens in the invisible details

Transacting companies across different countries is like navigating a maze where every step requires precision. And contrary to what many believe, the greatest threats

Pipeline Capital Group advised Seenka in the integration of adCuality, consolidating its leadership in real-time cross-media monitoring in Latin America 

Buenos Aires, April 29, 2025 – Pipeline Capital, a global M&A group, announces that it acted as the advisor to Seenka, the leading media

All Models are wrong, but some are useful

This quote is not mine, nor is it part of my field. The author was George E. P. Box, a British statistician, who wanted

Connect to the best of M&A world Subscribe to our Newsletter

Pipeline Podcast “Papo de M&A”

Pipeline Capital’s podcast on mergers and acquisitions, innovation and technology.