People or Processes: which truly holds more value?

Autor: Alon Sochaczewski
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I started 2025 with a reflection that may seem controversial. Obviously, people are fundamentally important—there’s no debate about that. But let’s think together: what is the real impact of having a brilliant team without well-defined processes?

The absence of clear processes creates an interesting scenario: multiple paths being forged simultaneously within the same organization. Some are well-structured, others not so much. The result? A confusing journey where everyone follows their own way.

Thinking about modern soccer (yes, the analogy works!): teams have abandoned the old strategy of the goalkeeper simply kicking the ball forward. Today, there is a whole tactical process for playing out from the back. Why? Because they discovered that ball possession leads to victory.

In the corporate world, we see the same principle. Well-defined processes do not exist to create bureaucracy, but to enhance people’s work. It’s like an orchestra: talented musicians need a common sheet of music to create something extraordinary.

Now, about technology and processes: how often do we see companies investing in expensive systems (such as ERPs) without first understanding their own workflows? It’s like building a house starting with the roof. Technology should serve the process, not the other way around.

Here’s an interesting observation: I’ve seen companies with average teams achieve outstanding results thanks to well-structured processes. Yes, credit goes to the leadership that implemented them, but it also proves that solid processes can elevate any team’s performance.

If you asked me today: an exceptional team or well-defined processes? The answer might surprise you: processes. Because with them, you can develop people and teams. The opposite, however… well, even the most talented team can get lost without clear direction.

A crucial note: I am not downplaying the importance of people. Quite the opposite! I am arguing that well-structured processes enhance human talent, allowing people to shine even more.

And you—think about how is the relationship between people and processes in your company?

Stay ahead of the market with strategic insights on finance, business, technology, and M&A. Read more on the Pipeline Capital blog: https://pipeline.capital/blog/

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Alon Sochaczewski

Alon Sochaczewski is a seasoned professional with over 20 years of experience in Marketing, Advertising, E-commerce, and Technology. He began his career as a trader at the São Paulo Stock Exchange and in investment banks. In 1996, he founded his first digital company, which was acquired in 1999 by the French multinational Havas, where he led Euro RSCG 4D Brazil and LATAM for 8 years. In 2013, he founded Pipeline Capital, an M&A firm specializing in Digital Communications and Technology.

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