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Pipeline Capital Advises on the Sale of Eyxo to MCI Group

Autor: Pipeline Capital

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Pipeline Capital advised Eyxo on the sale of a majority stake to MCI Group, a global Swiss engagement marketing group. The transaction connects a leading Brazilian agency in content, influence, and brand storytelling to an international player with a presence in more than 35 countries.

With the deal, MCI will operate in Brazil with two complementary brands, MCI Agência and Eyxo, expanding its offering of integrated solutions that combine content, experience, data, and audience engagement.

Eyxo remains under the leadership of Greta Paz, recognized by Forbes Under 30 Brazil, and with the continuity of the executive team, becoming part of the MCI Group’s regional ecosystem, which comprises approximately 370 professionals in Latin America.

Together, the companies managed over R$500 million in marketing spending in Brazil in 2025, with expected growth of at least 20% in 2026.

Business owners and companies considering the total or partial sale of their businesses and seeking access to strategic buyers can speak directly with Pipeline Capital to assess concrete M&A opportunities.

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Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

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