Pipeline Capital advises Supersonic on its sale to Etus Media Holding

Autor: Pipeline Capital
Tempo de leitura:
Compartilhe:

In a transaction set to transform Brazil’s digital marketing landscape, Etus Media Holding, a MAdTech firm combining Marketing, Advertising, and Technology, announced the acquisition of Supersonic, a renowned Conversion Rate Optimization (CRO) specialist. With over 30 million users in Brazil, Etus strengthens its position as a one-stop shop for Growth Marketing, offering an innovative and comprehensive market approach. Pipeline Capital, a global M&A group, served as Supersonic’s financial advisor.

Supersonic, recognized for converting visitors into customers and leads, has built a solid reputation over the past decade with results for clients like Pagbank, Hotmart, Eli Lilly, Comgás, and Direcional Engenharia. The company sought to expand its impact beyond CRO to encompass the full marketing funnel.

The partnership with Etus enables this expansion. Recently, Etus launched an agency and SaaS branch, known for its unique Growth Marketing methodology, combining acquisition and retention expertise with highly scalable proprietary technology. The company projects to double operations in 2025, reaching around R$260 million in revenue.

Alberto André, CEO of Etus, commented on the acquisition: “We are thrilled to join forces with Supersonic. Our unique MAdTech methodology, combined with Supersonic’s CRO and Digital Analytics expertise, creates the perfect synergy. Together, we deliver a complete Growth experience, from planning to execution, with unmatched precision and quality.”

Filipe Reis, CEO of Supersonic, also remarked: “Joining Etus is a strategic move, enabling us to broaden our CRO expertise into a wider spectrum of Growth Marketing. We’re excited about the opportunities this partnership brings for our clients, offering a fully integrated approach to amplify their digital marketing results. Together, we are ready to elevate market standards and deliver more innovative, effective solutions.”

With this union, Supersonic evolves beyond conversion optimization, positioning as a full Growth partner capable of guiding major brands from strategic planning to each step of the marketing funnel. Team collaboration is underway, and initial joint projects have shown promising results, exceeding client expectations and reinforcing both companies’ vision to revolutionize digital marketing.

“This transaction marks a significant milestone not only for Supersonic but for the entire Growth Marketing industry. The combination of Supersonic’s CRO expertise and Etus’s strategic and technological prowess creates a unique solution. Pipeline Capital is dedicated to facilitating this kind of market innovation, and we are confident this partnership will be transformative,” said Alon Sochaczewski, Founder and CEO of Pipeline Capital.

Compartilhe:
Avatar photo

Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

saiba mais »

Últimas Postagens

The Current State of Tech in M&A: Innovations, AI, Regulations and Trends

The world as we know it is evolving faster than ever before. Technological progress is accelerating and generating new opportunities for mergers and acquisitions

Understanding Due Diligence and its Focus on M&A

What is Due Diligence? Due Diligence refers to a systematic process of investigation, audit, or review that is performed to verify the accuracy of

Pipeline Capital advises Supersonic on its sale to Etus Media Holding

In a transaction set to transform Brazil’s digital marketing landscape, Etus Media Holding, a MAdTech firm combining Marketing, Advertising, and Technology, announced the acquisition

Do you know where your company is losing value?

Many companies are growing and generating revenue, but without realizing it, they may be losing value due to hidden factors. This happens when ineffective

Connect to the best of M&A world Subscribe to our Newsletter

Pipeline Podcast “Papo de M&A”

Pipeline Capital’s podcast on mergers and acquisitions, innovation and technology.