In a transaction set to transform Brazil’s digital marketing landscape, Etus Media Holding, a MAdTech firm combining Marketing, Advertising, and Technology, announced the acquisition of Supersonic, a renowned Conversion Rate Optimization (CRO) specialist. With over 30 million users in Brazil, Etus strengthens its position as a one-stop shop for Growth Marketing, offering an innovative and comprehensive market approach. Pipeline Capital, a global M&A group, served as Supersonic’s financial advisor.
Supersonic, recognized for converting visitors into customers and leads, has built a solid reputation over the past decade with results for clients like Pagbank, Hotmart, Eli Lilly, Comgás, and Direcional Engenharia. The company sought to expand its impact beyond CRO to encompass the full marketing funnel.
The partnership with Etus enables this expansion. Recently, Etus launched an agency and SaaS branch, known for its unique Growth Marketing methodology, combining acquisition and retention expertise with highly scalable proprietary technology. The company projects to double operations in 2025, reaching around R$260 million in revenue.
Alberto André, CEO of Etus, commented on the acquisition: “We are thrilled to join forces with Supersonic. Our unique MAdTech methodology, combined with Supersonic’s CRO and Digital Analytics expertise, creates the perfect synergy. Together, we deliver a complete Growth experience, from planning to execution, with unmatched precision and quality.”
Filipe Reis, CEO of Supersonic, also remarked: “Joining Etus is a strategic move, enabling us to broaden our CRO expertise into a wider spectrum of Growth Marketing. We’re excited about the opportunities this partnership brings for our clients, offering a fully integrated approach to amplify their digital marketing results. Together, we are ready to elevate market standards and deliver more innovative, effective solutions.”
With this union, Supersonic evolves beyond conversion optimization, positioning as a full Growth partner capable of guiding major brands from strategic planning to each step of the marketing funnel. Team collaboration is underway, and initial joint projects have shown promising results, exceeding client expectations and reinforcing both companies’ vision to revolutionize digital marketing.
“This transaction marks a significant milestone not only for Supersonic but for the entire Growth Marketing industry. The combination of Supersonic’s CRO expertise and Etus’s strategic and technological prowess creates a unique solution. Pipeline Capital is dedicated to facilitating this kind of market innovation, and we are confident this partnership will be transformative,” said Alon Sochaczewski, Founder and CEO of Pipeline Capital.
