The transaction, facilitated by Pipeline Capital, will enable the offer of complete solutions for digital transformation in e-commerce and across the entire consumer journey.
Quality Digital, one of Brazil’s leading technology companies focused on creating unique and omnichannel digital experiences, has acquired 100% of Driven Tecnologia from co-founders Fabrizzio Topper and Pablo Canano. The transaction was brokered by Pipeline Capital, a global mergers and acquisitions group with over 12 years of market experience.
The integration of Driven Tecnologia will be total and immediate. Topper and Canano will now lead the new Digital Strategy Consulting division at Quality Digital.
In five years of operation, Driven Tecnologia expanded to more than 15 countries, earned 20 awards, and completed around 1,400 projects. Its main strength lies in its specialization in digital acceleration, offering a comprehensive package of solutions for channel digitization, from strategic planning to implementation. With omni-commerce projects and deliveries that include strategic design applied to business modeling, consumer journey, and customer experience, the company operates in areas such as Experience Design, Business Modeling, Data Intelligence, Tech Lab, Creative Lab, and Performance Lab.
Driven was born from a strategic merger of three companies with extensive expertise in different segments: Profite, specializing in e-commerce; Bluefoot, focused on digital performance; and TopperMinds, an innovation consultancy. Originally, Profite was a client of Pipeline Capital, and during the advisory process, the opportunity arose to merge with Bluefoot and TopperMinds, resulting in the creation of Driven Tecnologia. The fusion of these three companies formed a robust consultancy specializing in accelerating innovation in large organizations through the implementation of agile practices and digital transformation strategies.
With this acquisition, Quality Digital expands its portfolio and strengthens its position in the technology and digital communication market. “This move is a key part of our strategy. We are in the process of transforming into a Martech company, aligning technology with marketing and communication strategies. Our goal is to provide an integrated customer experience, from digital channel implementation to optimizing the sales experience,” said Júlio Cesar Britto Junior, President of Quality Digital.
“The combination of Quality Digital’s technological expertise with Driven’s experience in retail, financial, and industrial sectors will allow us to offer comprehensive solutions for digital transformation in e-commerce and the entire consumer journey. This union will facilitate the offering of broad strategies, from planning to execution,” said Fabrizzio Topper, co-founder of Driven Tecnologia.
“In a highly active M&A market in Brazil, our role is to take a broader consultative view to identify synergies. In the case of Quality Digital and Driven Tecnologia, this is quite clear. This union will enable the implementation, development, and architecture of solutions, as well as marketing automation, media, traffic planning, and sales funnel optimization,” said Alon Sochaczewski, founder and CEO of Pipeline Capital.
