M&A

Pipeline Capital advises on transaction between FSB Holding and Calia

Autor: Pipeline Capital

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Pipeline Capital advised on the transaction between FSB Holding and the advertising agency Calia, as part of the FSB group’s expansion and diversification strategy in the communications market.

Based in Brasília and with an office in São Paulo, Calia now joins the portfolio of FSB Holding, which in recent years has structured a group with broad and complementary operations in the areas of advertising, content, technology, and public relations. The group already includes brands such as FSB Comunicação, Giusti, JotaCom, and Santeria.

The acquisition represents a new step in the holding company’s ambition to become one of the largest media buyers in the country. With this operation and others underway, the group estimates it will handle approximately R$ 700 million in media, considering public and private resources.

The group now has 12 companies under its umbrella – which, together, serve 400 clients – and a staff of more than 2,500 employees.

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Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

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