Cadastra, a global marketing, technology, business strategy, data and analytics solutions company, made its third acquisition in four months. This time, the purchase is Qexpert, a consultancy specializing in data and analytics. Based in Curitiba (PR), Qexpert offers robust Data Engineering (structuring and integration), Data Analytics (analysis and application) and Data Science (prediction, productization and others) solutions, having already carried out projects for recognized brands such as Grupo Boticário, Cooperativa Castrolanda, Cooperativa Agrária, Ipiranga, Hyundai, BTG and Ademicon. Pipeline Capital Tech was Cadastra’s advisor in this new operation. This is the third acquisition made by companies of the DBG&CO group and assisted by Pipeline Capital.
With the acquisition, Cadastra doubles its Data & Analytics division and expands its scope of action in data beyond marketing. Since October 2022, Cadastra has accelerated its inorganic expansion strategy, having acquired M3 Commerce (leading VTEX implementer in Brazil and Latin America) and Digital Ethos (UK digital marketing agency).
“Inorganic growth is an important part of our growth thesis until 2025. We are taking advantage of a window of opportunity to accelerate these investments and are planning at least one more acquisition for this year”, says Thiago Bacchin, partner and CEO of Cadastra.
The executive completes that Qexpert strengthens an expertise that has been increasingly demanded by the market: the structuring and analysis of complex and predictive data based on sophisticated statistical models. “This capacity adds a lot to our offer of being a one stop partner in the digital economy. It is also important to emphasize that Qexpert is a company native to this area, has a talented team and great synergy with Cadastra in terms of culture and processes”.
“We saw in Cadastra a partner that already has national and international stature that can scale our operations quickly. We also identified great opportunities in terms of cross selling and upselling, with emphasis on the possibility of taking our data approach to projects that integrate all of Cadastra’s Martech expertise, always generating value and responding to even more business problems for our customers” , says Jared Andrade, CEO of Qexpert.
With the acquisition, the companies will work on an integration plan for the next 12 months. The idea is to carry out a complete merger with Cadastra’s data area under the leadership of native professionals in this area, totaling a dedicated team of more than 80 specialists.
With passage through Inovabra, Hotmilk, Distrito and other acceleration programs and selected to participate in the SEBRAE-PR High Potential Program, Qexpert already has robust cases that point to the potential of this partnership.
For example, one of the projects carried out was “agile retail” in conjunction with Grupo Boticário. In general terms, a solution capable of predicting the “perfect order” was developed, reducing inventory losses and stockouts for each franchise unit, based on consumer behavior and previous sales. For Rumo (the largest independent railway logistics operator in Brazil), Qexpert created an Artificial Intelligence solution pilot to divide and map the sections of the railway that are more likely to deform (buckling) on the tracks, thus contributing to the reduction of number of derailments and millions in cost savings associated with these events.
“These cases give a significant sample of the universe of possibilities that data currently brings us, even more so if we consider the digital universe that is almost completely ‘trackable’. With Qexpert, we are going to take our next step in this area and develop more projects for analysis and prediction of purchasing behavior and many others”, concludes Thiago Bacchin.
About Pipeline Capital
Founded in 2012, Pipeline Capital Tech is a global mergers and acquisitions firm made for the tech driven world. Its team of partners has 25 years of experience in AdTech, MarTech, Fintech, E-commerce, LogTech, HealthTech and EduTech, among others, with operations throughout Brazil, in addition to strategic international markets.
About Cadastra
A global marketing, business strategy, technology, data and analytics solutions company, it delivers exponential sales results through digital channels. Pioneer and leader in search engine marketing in Brazil, it is the only company in Latin America to offer end-to-end solutions in Digital Transformation, with proprietary methodology, which enables a customer retention rate of over 90%. It has five business divisions: Business Strategy (consulting and business strategy), Performance & Growth (media and martech platforms), Engaging Experiences (CRM, technology and SEO), Data & Analytics and Content & Creativity. The Registry has around 500 professionals, in three offices in Brazil and the United Kingdom, and is at the top of three quadrants of the ISG Provider Lens™ Martech Solutions and Service Providers Report 2022 (Analysis & Intelligence, Presence & Digital Ads and Martech Strategic Services). In 2022, it was nominated for the Caboré award, from Meio & Mensagem, in the Marketing Service category.
About Qexpert
Qexpert is a data specialist consultancy that operates in the Data Squads and agile delivery format, offering robust Data Analytics, Data Science and Data Engineering solutions. It serves large and medium-sized companies throughout Brazil, providing technological experiences, building relationships of trust and simplifying the way they incorporate data into their daily routines. With an NPS of 94 and more than 100,000 hours in data projects, he has already carried out projects for recognized brands such as Grupo Boticário, Cooperativa Castrolanda, Cooperativa Agrária, Ipiranga, Hyundai, BTG and Ademicon.
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