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Pipeline Capital Tech advised Guru CRM in its sale to SPOT Metrics.

Autor: Pipeline Capital

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SPOT Metrics, a data intelligence and customer relationship management (CRM) company focused on retail, announced its acquisition of Guru CRM, a team management solutions company with integration with databases and omnichannel sales capabilities. The acquisition strengthens SPOT Metrics’ strategy to expand its operations within the market. The company, which previously covered 16% of the national retail data, now has access to Guru CRM’s tools, which impact over 6 million customers per month and process more than 3.5 million transactions per day. Its client portfolio includes names such as Supermercados Zona Sul, Colcci, Any Any, among others.

The deal was advised by Pipeline Capital Tech, a global investment and M&A company.

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Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

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