Retail media and CTV together

Tempo de leitura:

Text by Pyr Marcondes, Senior Partner at Pipeline Capital.

The survey is from Innovid, an adtech and media performance measurement platform. Advertisers pressured by rising costs in the face of high inflation are migrating from some of the most traditional media platforms of recent decades, tech platforms and linear TV, to bet more on retail media and Connected TV. Notably advertisers of CPG, or large-scale consumer products.

One thing goes hand in hand with the other, actually. The consumption data that retail media operations are able to deliver can be crossed with the interactive media opportunities that CTV provides, creating an interconnected symbiosis that optimizes short-term results (venin sales) in a very immediate way.

The traditional 30-second commercials and other video formats that run on CTV are distributed in retail ad marketplaces and media marries sales to live happily ever after.

Advertisers had (and still have, in fact) the opportunity given homes to reach their audiences in a very accurate way with mobile and social media. It goes on. However, the intertwining of retail media with CTV is growing more than any other sector because it combines this same assertiveness with consumer communication also on cell phones, but strongly in the TV room of consumers’ homes.

Through CTV streaming, 70% of households (this data also applies to Brazil) can be reached by the media that runs on retail networks. Since we are talking about media and consumption followed together in real time.

Retail Data anabolizes CTV and CTV optimizes Retail Media results. That simple. But innovative like that.

Text by Pyr Marcondes, Senior Partner at Pipeline Capital.

Text originally published by ProXXIma .

Follow news through the website
and also on   LinkedIn
and   Instagram


Últimas Postagens

Pipeline Capital and launch the first interactive Scape Report

Pipeline Capital, a global technology-focused merger and acquisition company, creator of the Scape Reports, which have consolidated themselves as a guide to business opportunities

Positive turning point in climate tech control

On a day with unseasonably high temperatures in New York, record rains in the Bay Area, and warnings that skiing could disappear in parts

Why are Billion-Dollar Venture Firms Placing Such High Stakes on AI?

Bessemer Venture Partners, one of the oldest and more established venture firms in the U.S., earlier this year said it was earmarking $1 billion

What to consider when it comes to M&A

Some entrepreneurs start their companies with the dream of eventually selling their businesses, while others do not. In the case of Jared Andrade, founder

Analysis: Market expects lower interest rates amid international scenario and inflation above ‘unreal’ target.

Inflation resilience in the United States and China’s first-quarter results in 2023 are highlights of the global economy that create room for a lower

Pipeline Group acquires Capiza and launches two new Venture units.

With this union, Pipeline Capital enters the shared financing market through equity participation and expands its presence in debt and credit operations. Pipeline Capital

Connect to the best of M&A world Subscribe to our Newsletter

Pipeline Podcast “Papo de M&A”

Pipeline Capital’s podcast on mergers and acquisitions, innovation and technology.