Fonte: SXSW 2023

SXSW 2023: Goodbye Future!

Autor: Pipeline Capital
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The event in Austin used to be a spoiler for the future, but this year its timing will be the present imperfect.

Text by Pyr Marcondes, Senior Partner at Pipeline Capital

I read a book that I don’t recommend to anyone called End Times. It talks about the end of everything and everyone. This year’s SXSW organizers must have read it. Maybe that’s why they stopped looking to the future and looked more to the present. The reasoning would be as simple as this: what’s the use of talking about the future if it is compromised and if we depend on the present for there to be any prospect of getting out of this?

SXSW was, for the last ten years, a keyhole through which we looked at what was yet to happen in countless areas of science, research and technology. It was a spoiler of the future.

This year the event focuses on ESG. The extremes and critical themes of ESG. Of course, without losing the dimension of its impact in the years to come. But the verb tense of the event stopped being the future of the present to be the present imperfect.

Our (innumerable) imperfections in all areas of human activity – not due to lack of knowledge, but due to lack of action, knowledge is even in excess – constituted a scenario of chaos, with which SXSW always knew how to deal very well, being one of its best performers year after year, which this time requires us to discuss how to do it, and quickly, while we think. Exponential chaos is the unspoken theme of the event.

If you’re curious, check out the list of panels and lectures. The themes all. It’s all there.

Honorably participating as a member of the M&M team of reporters going there again this year, I’ll see for myself if that’s right. I promise to tell you everything.

Text by Pyr Marcondes, Senior Partner at Pipeline Capital
Article originally published by Meio&Mensagem.

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Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

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