Study shows an 8% growth in the number of companies compared to last year; the tool serves as a business opportunity guide for the entire industry
Pipeline Capital, a global M&A group with over 12 years of operation, has just released its new 2024 mapping of the E-commerce industry in Brazil. This study was conducted in partnership withE-Commerce Brasiland supported by GVBG Advogados.
The map highlights the presence of over 1,250 companies within the E-commerce ecosystem, reflecting an 8% growth compared to last year’s study, which included 1,150 companies. In this mapping, companies were grouped into 9 distinct categories: E-commerce Implementation & Platforms (254), Marketplaces (58), Marketing / Sales (305), Payments (100), Customer Service (79), Logistics (157), Management (158), Support (55), and Security (36). These categories were further divided into 37 subcategories.
The Marketing / Sales group is the area with the highest number of subcategories (8). Among them, the most prominent “planet” is Digital Marketing / Performance Agencies (123 companies).
“The evolutionary map presents the current stage of the E-commerce industry in Brazil, with a complete and easy-to-read depiction of the entire ecosystem of this important industry that is growing and fostering an increasingly solid ecosystem in our country”.
Comments Pyr Marcondes, Senior Partner at Pipeline Capital
Since 2018, Pipeline Capital has had a dedicated team researching new companies within the technology and innovation ecosystem in the country. Leveraging a large database, Pipeline has been publishing and sharing relevant studies across various sectors in collaboration with co-creators, aiming to disseminate knowledge and generate new business opportunities. This year, along with the map, we are also launching a comprehensive sector study, bringing relevant numbers and data for the entire industry.
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