Efficient prospecting in M&A. By Santiago Nicolás, M&A Associate, Pipeline Capital

Efficient prospecting in M&A  

Autor: Pipeline Capital
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Navigating the world of M&A requires accurate strategies and technical skills, especially when it comes to prospecting and managing international clients.

Text by Santiago Nicolás Boher, M&A Associate Latam and Europe at Pipeline Capital.

Prospecting is not as simple as it seems. It combines market analysis, the use of technological tools, and communication skills. Identifying potential clients and relevant projects, and supporting them with the right software, is key to initiating a successful M&A process. 

Creating an initial list of potential clients is just the beginning. It is essential to evaluate the viability of each prospect through well-defined criteria, such as the company’s size, financial statements, and strategic compatibility. 

Strategies and challenges in international M&A prospecting

International prospecting brings several challenges, from cultural differences to regulatory and linguistic barriers in each country and/or region. Adapting to different ways of doing business and complying with local regulations is crucial. 

Leveraging local partnerships and networking can facilitate the process. Engaging with local consultants not only opens doors but also provides valuable market insights, helping to overcome these obstacles. 

It is also crucial to cultivate an ongoing relationship with potential clients. Constant follow-up is vital because, even if they are not ready to initiate an M&A process now, when the right time comes, the relationship you have maintained will be the key that leads them to turn to you.

Staying on their radar can turn a future opportunity into reality. 

Pipeline Capital Scape Report  

Pipeline Capital presents its first Scape Report in Europe, focusing on MarTech and AdTech in Spain. This report maps the tech ecosystem, highlighting emerging trends and key players. With 12 years of experience, Pipeline Capital offers valuable insights for M&A operations in the tech sector. 

“The Scape Report consolidates data, content, and experience, helping sellers and buyers navigate the complex tech landscape”

André Zimmermann, Senior Partner at Pipeline Capital

“Our methodology, proven in Latin America and now in Europe, is valued for its accuracy. This report is essential for any professional in the Spanish adtech market”

Carlos Gómez, Partner in Europe at Pipeline Capital

What will you find in the Scape Report? 

  • Key trends in the tech ecosystem. 
  • Identification of emerging companies. 
  • Analysis of significant industry changes. 

Buy Side screening for M&A  

The screening process for Buy Side companies in M&A is crucial. We meticulously analyze target companies to ensure they meet specific criteria: 

  • Financial evaluation:
    We review financial statements to understand stability and growth potential. 

  • Strategic compatibility:
    We assess alignment with the buyer’s long-term strategy. 

  • Market and competitor analysis:
    We study the target company’s market positioning and compare it with competitors. 

Key points  

The key to efficient prospecting in the M&A field lies in adaptability and a well-outlined strategy. Being ready to address and overcome the unique challenges of each market is fundamental.

Being flexible and receptive to new cultures and business methods is what can truly transform prospecting into a significant achievement. 

Text by Santiago Nicolás Boher, M&A Associate Latam and Europe at Pipeline Capital.

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Pipeline Capital

Pipeline Capital Tech Investment Group is a tech-driven advisory and investment platform that integrates intelligence, excellence, international presence, and profitable ventures for founders and investors. Established in 2012, Pipeline draws its name from a famous Hawaiian beach, as its founder is an avid surfer, symbolizing how the business world comes in waves, the opportunities rise and fade swiftly. In the business landscape, it’s crucial to be prepared to spot, anticipate, and capitalize on these waves of opportunity, so our mission is to support companies in catching the best waves and riding them with excellence to secure the best deals. We are not a traditional M&A and investment firm. Instead, we were founded and are managed by entrepreneurs who are also partners of the company. With years of expertise in Tech, Advertising, Marketing, and Finance, we possess deep knowledge of the tech sector and extensive global experience. As a Capital Tech Driven Company, we believe the best business opportunities lie in the intersection of investments and technology.

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